Have you heard the name of Fujitsu before? Do you know that it is one of the brands which is popular in Japan? If you not, I suggest you to search a news of this brand right now because it is coming popular.
Fujitsu is the well-known Japanese brand of technology. It provides chips which are completely used in cell phones, computers and cars. On the present day, Fujitsu has confronted with the problems that it hardly distributes its products to every costomer, and it seldom makes a profit from selling things. Therefore, Fujitsu has operated a scheme to produce technologies that it has never had and contact with other popular and remoted companies to have a business with. As the result, this company have planned to make an agreement with Taiwan, ans it expects to earn overall from selling products 1.5 trillion yen within 2016.
As you can see in Thailand, Fujitsu is not well known as Sony, Toshiba, or any other famous Japanese brands in Thailand. In my opinion it is because Fujitsu does not manage its strategy or advertise its brand to Thailand well. For example I have not known Fujitsu before until the day I went to buy a notebook. One of notebook brands which were placed on the shelf is Fujitsu, so I asked my friend who used this brand before what brand it was, and she told me that it was from Japan. In addition, I have not seen an advertisement of Fujitsu on television or any newspaper before. I think it would be better for Fujitsu that have some influences to Thailand because the company will gain a lot of income from Thai people and I think this brand may be a high quility goods which import from japan.
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