Kirin Beverage Co. in Japan

Everyone is known well in Kirin brands, which is a giant beverage company. Kirin Co. released variety forms of their beverages such as tea, green tea and coffee etc. Most of their products is good taste and make a good health. Therefore, I was one of the consumers, who like Kirin's products too. I read this article from Daily Yomiuri Online website. its about issue of competition in trade of Kirin Co. In case of nowadays, beverage companies pop up like mushroom,consequently It has increased competition of trade.

Kirin Beverage Co. is almost to catch third place in the soft-drink market. The soft-drink industry got problem of slow sales. All of them are eyes on Kirin to see that can stop its rival. From January to June, Kirin's soft-drink sales down 7 percent from the same period last year to 79.3 million, while Ito En increased by 5 percent. From survey of Inryo Soken Inc., A beverage research institute. Ito En has strong sales. The company expects to become the industry number 3 in annual sales in 2010. It will be considered the first time of three companies that have changed since Inryo Soken started its surveys in 1993. Ito En overtook Asahi Soft Drinks Co. in 2002. In contrast to Kirin has been striving after it abandoned low-price competition. Although Kirin's revenues likely to drop. In that year, the company is expected to secure the operating profit. Industry may undergo restructuring. The domestic soft-drink market as a whole experienced a loss from survey of overseas markets. However, Japanese companies will face competition. Speculation domestic market will undergo some restructuring. From consideration have the possibility to maintain the current position in the market.

In my opinion, there are many competitions in the Japan market. For example, electric gadgets, vehicles, and foods etc. The beverage are included, it is essential to human life. From article above, Kirin Co. has been experienced problems with rival as Ito En. It will overtake Kirin Co. I think, when the producer offered the better proposal to distract customers, then Its going to make them averted attention in that offered. In my country, Thailand, not different from Japan. Many big companies also faced with this problem too.